As I said in my New Year’s Resolutions post, 2017 is going to be the year that I start supporting the kinds of companies that actually deserve my support. Whether that means saving and spending more money, or not being able to get it all the next day through Amazon Prime, I want to be a more conscious consumer. It’s time to stop being lazy and just buying things because someone online tells me to. Because, frankly, looking at where my money has gone over the last few years makes me feel like a shitty human. I’m acutely aware that I’ve indirectly supported the use of sweat shops, unfair trading and animal testing. That’s really, really not cool.
So, in true Leena Norms-style and to kick off my at home revolution, I decided to go through my makeup bag and figure out just what I won’t be purchasing again once they’ve been used up. I used the website Logical Harmony (basically the definitive list of bunny free beauty) to find out how much of my makeup is tested on animals, as well as doing a bit of my own research when certain products were listed in the “pending brands” category.
But enough rambling, let’s start making ourselves better humans.
After about an hour of blood, sweat and no tears, because I didn’t want to smudge my mascara, here are the results.
Urban Decay: Original Naked Pallet, All Nighter Setting Spray, Primer Potion
Real Techniques: Selection of brushes, Miracle Complexion Sponge
Lush: Lip Scrub
NYX: Loose powder, various Lip Creams
No7: Cream Blush Stick
Beautiful Me: Mascara
Morphe Brushes: 350 Palette
Sleek: Highlighting Palette in Solstice and Face Form Contour and Blush Palette
Garnier: BB Cream
L’Oreal: Nude Magique Cushion Foundation
Rimmel: Wake Me Up Concealer
Clarins: Wonder Perfect Mascara
Unknown (alternatively titled:“Probably test on animals but don’t want to admit it, so there is pretty much no definitive answer anywhere online”) :
Bourjois: Bronzing Powder
Through this little experiment of mine, I found out that 13 of the 18
makeup products I own are cruelty-free. GCSE level maths tells me that 72%
of my makeup bag is keeping bunnies hopping in fields as opposed to in
cages. To be honest, that’s a lot better than I was expecting. But I
shan’t be smug and self-righteous about it because it wasn’t a conscious
choice whatsoever. What I will be smug about though, is the fact that I
get to keep my Sleek highlighter. And to the massive brands that
still test on animals or stock their products in China where animal
testing is required by law, farewell! Maybe we’ll meet again when you
stop making me question my morals.