How cruel is my makeup bag?

Jan 6, 2017

As I said in my New Year’s Resolutions post, 2017 is going to be the year that I start supporting the kinds of companies that actually deserve my support. Whether that means saving and spending more money, or not being able to get it all the next day through Amazon Prime, I want to be a more conscious consumer. It’s time to stop being lazy and just buying things because someone online tells me to. Because, frankly, looking at where my money has gone over the last few years makes me feel like a shitty human. I’m acutely aware that I’ve indirectly supported the use of sweat shops, unfair trading and animal testing. That’s really, really not cool.

So, in true Leena Norms-style and to kick off my at home revolution, I decided to go through my makeup bag and figure out just what I won’t be purchasing again once they’ve been used up. I used the website Logical Harmony (basically the definitive list of bunny free beauty) to find out how much of my makeup is tested on animals, as well as doing a bit of my own research when certain products were listed in the “pending brands” category.

But enough rambling, let’s start making ourselves better humans.

After about an hour of blood, sweat and no tears, because I didn’t want to smudge my mascara, here are the results.


Urban Decay: Original Naked Pallet, All Nighter Setting Spray, Primer Potion 

Real Techniques: Selection of brushes, Miracle Complexion Sponge

Lush: Lip Scrub

NYX: Loose powder, various Lip Creams

No7: Cream Blush Stick 

Beautiful Me: Mascara

Morphe Brushes: 350 Palette

Sleek: Highlighting Palette in Solstice and Face Form Contour and Blush Palette

Not cruelty-free:

Garnier: BB Cream

L’Oreal: Nude Magique Cushion Foundation

Rimmel: Wake Me Up Concealer

Clarins: Wonder Perfect Mascara

Unknown (alternatively titled:“Probably test on animals but don’t want to admit it, so there is pretty much no definitive answer anywhere online”)

Bourjois: Bronzing Powder

Through this little experiment of mine, I found out that 13 of the 18
makeup products I own are cruelty-free. GCSE level maths tells me that 72%
of my makeup bag is keeping bunnies hopping in fields as opposed to in
cages. To be honest, that’s a lot better than I was expecting. But I
shan’t be smug and self-righteous about it because it wasn’t a conscious
choice whatsoever. What I will be smug about though, is the fact that I
get to keep my Sleek highlighter. And to the massive brands that
still test on animals or stock their products in China where animal
testing is required by law, farewell! Maybe we’ll meet again when you
stop making me question my morals. 


  1. Bookish Rita

    January 6th, 2017 at 8:29 pm

    I really like how so many bloggers and youtubers are now moving away from cruelty makeup/beauty products. I really like The Body Shop (though they were bought by a parent company who is not cruely-free) and Lush. I don't usually wear makeup but my shower things and perfumes and all that jazz are from there. Loved the post!

  2. BethanyAustin

    January 7th, 2017 at 8:09 am

    It's great isn't it! I'm a massive Lush fan, too. Thanks for reading, Rita x

  3. Steph Hartley

    January 6th, 2017 at 8:47 pm

    Oooh I didn't know that NYX was cruelty free – that's fab. I'm so ashamed of how cruel my makeup bag is and I want to gradually start phasing out products that aren't cruelty free tooSteph –

  4. BethanyAustin

    January 7th, 2017 at 8:10 am

    Ohhh yes girl, we can do this! xx

  5. Michelle Villa

    January 7th, 2017 at 1:10 am

    One of my new year goals is also to stop buying from brands that test on animals. There are tons of beauty brands out there that are cruelty-free so it's time to supporting those brands. Hopefully the bigger brands will catch on and stop hurting innocent animals. ♥

  6. BethanyAustin

    January 7th, 2017 at 8:10 am

    Amen to that! Thanks for reading, Michelle xx

  7. jessicasteve

    May 17th, 2017 at 7:47 am

    It is essential for you to know that the nails can be deprived of the moisture it needs because of too much hand washing or exposure to cleaning solutions without the proper hand protection. Nail care


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